“Jazz is about heart. Jazz is about soul. But more than anything, jazz is about high-resolution, product-accurate screen content.” — Miles Davis
Here’s our first spot for Apple — a musical celebration of the creative flow, and the new MacBook Pro as its instrument.
Directed by François Rousselet and composed by Antonio Sanchez (Birdman, The Studio).
Agency: TBWA\Media Arts Lab
Production: DIVISION
Post: Ethos, Pariah
Edit: Cabin
Sound: Lime Studios